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  • Creating the Right Trade Show Experience

    Creating the Right Trade Show Experience

    [vc_row][vc_column][vc_column_text]When you think of trade shows you attended, which ones were the most valuable and why? It might be because you were drawn into the booth by the attractive design, signage leading you to the booth, and/or advance publicity. Part of that positive experience may include the personnel manning the booth who engaged you while you were there. You probably remember the booth because of the follow up after the show.

    On the other hand, you may remember some trade shows that were memorable in the wrong way. Perhaps you encountered an overly aggressive salesperson from the booth. Or on the other hand, you saw booth representatives sitting behind a table staring at their smart phones. They seemed to care less if you might be interested in their product or services. How do you make your trade show booth and experience for your company memorable in the right way? Read on.

    Is Smaller Better?

    You’ll recall that last month we covered the planning part of trade shows; the advance work that is necessary and how to promote your booth on the Internet and social. Creating the right trade-show experience starts with your booth. While a 10′ x 10′ booth may not seem like much space, you can still fit in creative elements. You can include retractable banners, an LED screen showing videos, and brochures and other promotional materials. Please note that small booths are not necessarily a bad thing. Consider there is less space for prospects to wander in and out of your booth without getting noticed. You will have more opportunities to engage them quickly.

     

    [/vc_column_text][us_btn label=”View Examples of Some of Our Client’s Trade Show Displays” link=”url:http%3A%2F%2Fwww.serffcreative.com%2FneW_5ite%2Fgraphic-designer%2Ftrade-show-display-design%2F|||” style=”5″ align=”center”][us_separator][vc_column_text]

    Going Big

    Having a mid-size booth such as a 20′ x 20′, a 30′ x 30′ or larger is a dream of some companies. It allows ample space without having to squeeze into a tiny space. To draw attention to your booth, it’s a good idea to have ceiling banners that guests can see from far away, especially if you are exhibiting at a very large show. If you have the space, have a seating area for guests to rest their feet so you can engage them in conversation. Possible other ideas are a relaxed office area where you can have meaningful discussions or negotiate with customers one on one. And since you have the space, incorporate technology to promote your product or service. Large screens with company videos or better yet, interactive technology that will capture the attention of would-be customers are great ideas. Other good ideas are prize giveaways, free food and beverages, and company-branded merchandise.

    Plan for Success

    Whether you have a small, medium, or large booth, it’s important to really think through all aspects of booth design. This includes graphics and colors that are consistent with your brand. You want to be sure you have personnel that look professional and are trained on what to say and what not to say. As mentioned at the beginning, it’s also extremely important to follow up with prospects after the show. Provide prizes and company-branded merchandise in exchange for their email address. Build your network and stay in touch with frequent emails.

    If the details of setting your company up for a successful tradeshow are overwhelming to you, we’re here to help.[/vc_column_text][us_btn label=”Simply Contact the Experts at Serff Creative Group” link=”url:http%3A%2F%2Fwww.serffcreative.com%2FneW_5ite%2Fgraphic-design-agencies%2F|||” style=”3″][vc_column_text]Images courtesy of Air Conditioning Contractors of America Association, Inc. (ACCA)[/vc_column_text][/vc_column][/vc_row]

  • Generate More Leads by Promoting Your Trade Booth

    Generate More Leads by Promoting Your Trade Booth

    “After a while, they all just blurred together.” These were the words I heard from a prospective client when I asked him what he thought of a recent trade show he attended. Hopefully, you won’t ever hear that from your client if you ask about your booth. How does your company not become a blur and just blend in with all the other booths? Part of this answer lies in the pre-show marketing.

    Advance Work

    Several months in advance of a trade show you should answer several fundamental questions about the show such as;
    • are these tradeshow attendees people who would buy from me?
    • are my competitors going to be there (not necessarily a bad thing)?
    • how big a booth will I have and where will it be in the exhibit hall?
    • what am I going to put in my booth to attract customers?
    • which of my employees will I send?
    • how am I going to follow up on leads once I get them?
    Most important of all, ask, “How am I going to get my clients and prospects to my booth? If you have clear answers for all questions, then it’s time to begin your pre-show marketing.At the heart of your tradeshow marketing, just like any aspect of marketing, it’s important to make sure your marketing material represents your company powerfully and creatively. Whether it’s print, web, or social media marketing, it needs to be creative, cohesive, and uniform. You’ll also need a strong logo, quality graphics, and overall good trade show marketing and branding.

    Timing – When to Start and What to Do

    About six weeks before the show is a good time to send out your first wave of print marketing. Make sure what you send out intrigues your client enough to want to visit your booth. If you’re struggling with ideas, consult with marketing experts. If you are stuck for ideas, look back on marketing material you have seen from other trade show booths from previous shows. In addition to having the basics on your print marketing (booth number, when and where the show is, and what the show hours are), you’ll need to tease the client with what will be in your booth. To tag off the print material, it’s a good idea to follow it with an email to your prospects about a week after the print material is sent out. To avoid a disconnect, make sure the message and the graphics on your email are similar to the print material you sent out. It’s also a good idea to send the email out as a marketing campaign using an inexpensive web based tracking system such as MailChimp or Constant Contact.
     

    Web and Social

    It’s very common for customers to first connect and to re-engage with your brand on the web. When placing information about the show on your website, make sure it is up front and center, so your customers don’t need to hunt for it. Serff Creative Group recommends that you have a brief, intriguing video so clients will know what to expect when they visit your trade show booth. Another big part of advance trade show marketing is social media. You can link the same video that is on your website on social channels such as Twitter, Facebook, Instagram, and LinkedIn. While cohesiveness is important, you can slightly vary the messages on each of these social channels to avoid making your social media efforts look mundane and repetitive. In addition, many trade shows have Twitter pages. Be sure to “@” your Twitter posts and use appropriate tradeshow specific and industry hash tags.

    But Wait, There’s More…

    If applied, these tips and suggestions may help make your company trade show experience successful. But, there is more to exhibiting at trade shows than just the pre-show marketing. Stay tuned for our late July blog where we’ll discuss how to bring them into your booth – the trade show experience, layout and design of your exhibit space and booth. More ideas were published last year in our article, “Stand Out In the Crowd Before, During, and After.“
  • How to Achieve Results with Landing Pages

    How to Achieve Results with Landing Pages

    [vc_row][vc_column][vc_column_text]For business success, we know that a website needs to be uniquely branded. We easily recognize brands and some of those elements. Not as well-known are two website elements; the difference between home pages and landing pages. What is the difference? And why is it important to have effective home and landing pages? Before we answer that question, let’s define what they are.

    Home Page

    A home page is what viewers see when they first go to your website, i.e., serffcreative.com. The home page should be like the front entrance to your home. You want the entrance to your home and your company website to feel warm and inviting. Guests enter your home in just seconds. Studies show that on average, visitors to your website spend less than 10 seconds on the home page. So your home page needs to intrigue them enough to click to another part of your website.

    Landing Page

    A landing page is where viewers go to get more information on your company services or products. Additionally, it is a place where you can get more information about your prospect.

    What goes where?

    To clear up any confusion about what belongs where, effective home pages should have these elements:

    • A succinct, yet comprehensive overview of your business and its products and services
    • Inspiration for the visitor to go to another page to learn more about a product or service
    • Information about how to further connect with you: email, phone number, and social media links

    Landing pages, rather than having general information for your services, it should:

    • Receive traffic from other sources such as an email campaign, a downloadable case study, or ad
    • Achieve a specific goal
    • List targeted, individual services that prompt the user to take a specifically defined action
    • Focus on a single topic or offer and get right to the point
    • Prompt the user to want more information about the product or services your company offers.

    Are your pages successful?

    A good pass or fail test for a homepage is when a viewer, who knows nothing about you or your business, can view it for 10 seconds or less and give you basic information about it. Landing pages should be designed as a response page, which will pass or fail based on getting conversions. A good rule of thumb to indicate if your homepage is effective, are your analytics. Does it receive multiple clicks to your landing pages? You also want responses to your website ads and downloads to case studies.

    Use your Home Page and Landing Pages to your advantage

    An overwhelming majority of new customers use your webpage to first learn about your business. When that is effective, clicks to your landing pages are absolutely critical to your business success. Get the results you want with a great design.[/vc_column_text][us_btn label=”Contact Us Today for a Free Consultation!” link=”url:http%3A%2F%2Fwww.serffcreative.com%2FneW_5ite%2Fgraphic-design-agencies%2F|||” style=”3″][/vc_column][/vc_row]

  • Measuring the Value of Your Company’s Branding

    Measuring the Value of Your Company’s Branding

    [vc_row][vc_column][vc_column_text]Pretend you’re the CMO of “Big Company X” and over the last several weeks you and your marketing team have worked overtime to prepare the marketing plan and strategy for the next fiscal year. Then the day comes for you to present your plan to your fellow C-suite executives. You pour over the details of the marketing plan with enthusiasm, communicating what you think is the need for marketing dollars to be spent in this and that area. Then the CFO stands up and demands to know how your plan will create brand equity and value to customers and stockholders. How would you answer?

    Well, you’re not the CMO of “Big Company X”. You’re the owner or proprietor of your own business. Being the chief marketer is just one of the hats you wear, along with chief financial guru. Franky, you too wonder what the concrete value your brand has, and you’re not sure what brand equity is.

    Defining brand value and equity

    Brand value is the dollars and cents of the brand or financial value shown on a balance sheet. Brand equity, while harder to define, is generally made up of your customers’ knowledge, attitude, perceptions and behaviors toward your brand. The better your brand equity is the more brand value you’ll bring to the bottom line.

    How to increase brand value with brand equity

    There are several steps you can put in place to increase your brand equity and value:

    • Measure the results of your marketing campaigns, such as getting positive feedback on social media posts, blogs and print marketing efforts. If you are not getting the results you need or if they get stagnant, retool them for a more positive impact.
    • Listen to your customers. What products or services most interest them? What do they get excited about and what do they not like? When they express passion about your brand, get them to open-up and share details. When they are dissatisfied, show humility, listen to them and then seek to overcome it.
    • Make sure customers have channels to express their feedback. These can include comment cards, surveys, social media channels, comment areas on blog posts and web-sites, and asking them face-to-face what they think of your product and services.
    • Storytelling – talk about your real customers’ experiences and what your products and services mean to them. Another aspect of storytelling is to show how your brand supports the community. Share images of both your customers with their story and pictures of your community involvement.

    Back to the boardroom

    The next time your CFO or the one wearing a CFO hat (you) questions your marketing budget and how you are going to go about creating brand equity and value, you’ll now be more equipped to answer that question. You’ll be able to put concrete plans in place to make your company more valuable.

    How do we measure up?

    Last, how are we creating value and equity in your brand? We at Serff Creative Group want to know how we measure up with you. Please take a few moments to jot down your thoughts on the comment section of this blog, call us at 303.537.8705, email us at info@serffcreative.com or post it on Facebook or Twitter.

    Top Branding Agencies of 2020 according to DesignRush[/vc_column_text][/vc_column][/vc_row]

  • Creating a Marketing Plan

    Creating a Marketing Plan

    No business owner ever decided one day, without any forethought or planning to open their business in hopes that it would succeed. Or if they did, the likelihood of its success would be very slim. Business owners know that it takes months, sometimes years of planning before opening a business. Key to your business success revolves around one word, marketing, and how this breaks down into setting marketing goals and communications strategies, a marketing budget and remembering to be agile in your marketing efforts.

    Setting Marketing Goals and Communications Strategies

    Prior to setting marketing goals every business owner must perform a strategic and detailed situational analysis of the marketplace. Once this is done, marketing goals can be thought out and put in place. Marketing goals should include who your target audience is and what the personas are within that target audience. After personas are decided, with the help of a creative agency, you can decide what your logo and graphics will look like. Then comes deciding how to communicate with your customer and which specific media to use; print, TV, radio, collateral and a properly branded website. Last of all, set a specific goal of your financial needs you want to achieve with your marketing efforts. For instance, make your goal specific with an increase in margin on a set number of products and services or “X” % increase in sales.

    Setting a Marketing Budget

    While there is no magic number that you’ll need to dedicate to your marketing budget, a good rule of thumb is a minimum of 10% of revenues. Some companies dedicate 50% of their revenues. If you can do this – great! Whether it is a little or a lot be very careful to spend it on the right marketing initiatives and to constantly evaluate and re-evaluate where your marketing dollars are being spent and re-allocate as necessary.

    Be Agile

    The word agile comes to mind when watching a star track athlete. In the warm up routine of a track race the athlete is loose and limber, but when the camera shows a close-up of his or her face and looks in to his or her eyes, the athlete has a laser focus on the task at hand – winning! When the race starts the runner paces him or herself to maintain an edge, adjusts his or her pace and when the proper time comes they sprint to the finish line. The same applies to marketing; train hard, have a plan for winning, be loose and limber, change pace and plans when necessary. By doing so your success rate of winning the race over your competitors will increase greatly.

    Your Roadmap to Success

    Following these three basic steps to creating a marketing plan will give you the basics to begin your marketing efforts and will help you on your roadmap to success. For additional tips on marketing a small business we encourage you to read our past blogs and sign up for future ones so they can be delivered right to your mailbox.
  • Why Businesses Need Strong Logos as a Piece of Their Marketing Strategies

    Why Businesses Need Strong Logos as a Piece of Their Marketing Strategies

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    As a small business owner, whether you’re an expert marketer or someone who dabbles in it, you know the importance of appropriately branding and marketing your business. The branding and marketing mix includes the subject of this blog (logo design), along with what we have covered in previous blogs; website branding, having your brand consistently represented on social media, and branding that goes beyond your logo. To zero in on logo design, there are several elements that often come into play.

    Simplicity is Key

    What is a logo? Simply stated, it’s the graphic and visual identifier for your brand. A logo is like a key that opens the door to a big, beautiful home. A thoughtfully designed logo will open-up customers to your business. A poorly designed logo will keep customers out. Simplicity is key to a properly designed logo. Case in point, if I were to flash in front of you several logos; the Apple logo, the Nike logo, or the “f” from Facebook, instantly you’d identify them with the company brands. These well-known brands understand the importance of creative simplicity and you should, too.

    Make it Unique and Easy to Interpret

    Giant brands, such as the ones mentioned above, have the luxury of large advertising budgets, marketing teams, and focus groups for logo selection. While small businesses don’t have this luxury, they have at their fingertips graphic designers that can easily be found on the web and marketing agencies that cater to small businesses. Even if you don’t have the financial resources to outsource your logo design and prefer to do it yourself, Serff Creative recommends that you have a focus group review final choices once they are complete. Focus groups can be as simple as a few friends and colleagues who understand marketing and design who will give you constructive input on your logo design ideas.

    Graphics and Typography Matter

    Graphics is the art and design of your logo. Typography is a subset of graphics and is generally associated with the font that is part of your logo. When choosing typography, be careful that it mirrors your brand qualities. For example, iconic, vintage brands like Harley-Davidson have chosen fonts and typography that are vintage and rugged because it matches their brand qualities. Their style of fonts and typography may not be appropriate for your brand.

    Compelling Logos

    The above is a summary of the thought process that should go into logo design. While it’s not comprehensive, it’s important to understand that logo design is an integral part of your brand as it relates to promoting the products and services of your company. The logo needs to be uniquely designed to include colors and design concepts in a way that is identifiable to your brand qualities. The end goal is to have a logo that has a long-lasting impression on your customers.[/vc_column_text][us_btn label=”Contact Us Today for a Free Consultation!” link=”url:http%3A%2F%2Fwww.serffcreative.com%2FneW_5ite%2Fgraphic-design-agencies%2F|||” style=”3″][us_separator size=”small”][vc_column_text]

    Or, are you just starting out and need a basic logo package?

    We offer our basic identity package to help you get on the right foot for your business – enabling you to establish a great presence to your customers.[/vc_column_text][us_image image=”7639″ onclick=”custom_link” link=”url:http%3A%2F%2Fwww.serffcreative.com%2FneW_5ite%2Fcorporate-identity-development%2Fdenver-logo-design%2F|||” animate=”afb”][/vc_column][/vc_row]

  • How Graphics Contribute to Your Brand Visibility

    How Graphics Contribute to Your Brand Visibility

    [vc_row][vc_column][vc_column_text]Best-selling, branding and marketing expert, and author, Martin Lindstrom, once communicated the importance of having a smashable brand. This term dates back to 1915 when the Coca-Cola Company asked designers to design a bottle that consumers would still recognize even if you threw it on the ground and broke it into many pieces. Equipped with the proper graphics, this bottle is still a signature item promoting their brand today.

    Graphics play a huge part in communicating the right message to get your customer to engage with and buy from your brand. While brands like Coca-Cola have enormous marketing budgets to create the right graphics, you as a small business owner likely do not. While we don’t want to overwhelm you with the inordinate amount of thought and detail that goes into graphics, here are some basics to consider:

    Color and Font

    When considering graphics selection and font, you need select just the right color scheme. For instance, if you want to communicate that your brand is environmentally friendly, an earthy shade of green and a sky-like shade of blue would be appropriate. If you want your brand to communicate urgency or immediate action, a red and yellow color scheme may be best. For example, have you ever noticed that almost all fast-food restaurants who want their customers to take action and get a quick meal, have yellow and red as their dominant graphic colors?

    Emotion and Calls to Action

    The appeal to emotion combined with the right calls to action need to be a core part of your graphics selection. As one example, have you noticed how many charitable organizations use visual personas describing the type of person you’ll be helping if you contribute to their charity? A key component of your graphics includes your calls to action. Messages on your website such as “subscribe to our free newsletter” or “click here for more information” are effective. Print marketing messages communicating urgency can be a good idea as well, such as “limited time offer.” Other, more subtle calls to action can be appropriate as well, such as a dentist who offers free dental care tips on their website.

    Consistency and Clarity

    The importance of consistency and clarity in your graphics across all mediums is vitally important for communicating your brand. To make sure your graphics are consistent and clear, use the 10,000 foot approach. Immediately after departing the runway when you’re in an airplane, you’re not able to see the landscape that you can at 10,000 feet above the ground. Look at all your graphics and marketing efforts from a distance and then descend in to see what needs to be fixed for consistency and recognizability.

    Summary

    Just like other aspects of properly marketing your brand, the time and effort you think you may need to dedicate can seem overwhelming. In reality, it is not as difficult as it may seem. For creativity and smashable brand ideas from an expert, please contact us. Serff Creative Group, Inc. is a “top Denver branding agency” and has assisted many small businesses stay ahead of the curve whether it’s implementing the right graphics or other aspects of marketing.[/vc_column_text][us_btn label=”Contact Us Today!” link=”url:http%3A%2F%2Fwww.serffcreative.com%2FneW_5ite%2Fgraphic-design-agencies%2F|||” style=”3″][us_separator][vc_column_text]

    SEE WHERE YOUR COMPANY
    STANDS ON YOUR BRANDING:

    Review yours with this 10-Point Assessment for Your Company Brand.[/vc_column_text][us_btn label=”View the Details” link=”url:http%3A%2F%2Fwww.serffcreative.com%2FneW_5ite%2F10-point-brand-assessment%2F|||” style=”3″][/vc_column][/vc_row]

  • Creating Connections with Personas

    Creating Connections with Personas

    [vc_row][vc_column][vc_column_text]Marketing can be very complex. The thought process of getting the right message to the right person at the right time on the right medium can be overwhelming. This complexity grows when you think about tailoring your marketing efforts to specific individuals, known as personas. If you are overwhelmed with adding yet another piece to the marketing puzzle, don’t be. Developing and implementing the basics of personas into your marketing efforts is quite simple.

     

    What is a Persona and how do I develop them?

    A persona is the aspect of someone’s character that is presented to or perceived by others. In marketing language, it’s a fictitious, generalized version of a real customer – yours. Think of it as a buyer profile. Setting up and selecting personas can get very detailed or be very basic. For starters, I recommend setting up basic personas for three buyer types. While there is some guesswork involved, it’s best to make it as factual as possible because they need to represent a real customer. It is best to set up your personas based on your customer interaction with core customers. Of your three personas, find out why and when they buy from you and what triggers their spending money with you. Think of it this way. If your three personas buy the exact same product from you understand why each buys and for what separate reasons. Perhaps one persona is attracted to the variety of products you offer, while another is attracted to your brand because of peer recommendations, while another person is attracted because of convenience.

    Give Your Personas a Personality

    Once you’ve gathered up enough data on your three personas have fun and name them. For instance persona one can be Bob, a 30-35 year old married male with two young children who buys because of the variety your brand offers. Persona two, Karen, could be a 20 something millennial female who is greatly influenced by the peer recommendations of her friends on social media. Persona three being Carl, could be the 50 year-old established career executive who is at the pinnacle of his earning potential and buys because he or she never has time to shop and doesn’t mind paying extra for your product because it is convenient.

     

    Communicate the Appropriate Message

    Next, identify a message that will resonate with your personas, not one that you think they need to hear. Design these messages around their character traits and buying habits and then communicate these messages across your marketing mediums, print, social, web, direct mail and the like. It’s also important to have to have testimonials from your personas and visual images to match their profile. Don’t overly complicate your messages. Most of the time the features and benefits of your business can be verbally massaged to match the buying patterns of your personas.

    While developing personas is a critical marketing element, don’t be overwhelmed with an inordinate amount of detail. It’s really not as complicated as it might seem at first. As always, Serff Creative is here to assist you with all of your marketing needs, including developing and implementing personas.[/vc_column_text][/vc_column][/vc_row]

  • Website Branding: First Impressions Count

    Website Branding: First Impressions Count

    [vc_row][vc_column][vc_column_text]In a business or personal setting, we all strive to make good first impressions. This is followed by lasting ones that we hope will develop into long-term business or personal relationships.A recent study indicated that it takes only one-tenth of a second to form first impressions about a person. Websites are perhaps judged even more quickly. To immediately catch the eyes of someone browsing your website, Serff Creative Group recommends the following:

    Branding, Graphics and Website Organization

    As mentioned in a previous blog, branding is the holistic approach you take to connect individuals to your company. It can be your physical brick-and-mortar or virtual storefront, the customer service people receive when they interact with your brand, social media sites and other customer-facing contact. Have you ever visited a business in-person and found that the customer service is bad, their brick and mortar location is disorganized, dirty, dull or dingy? If a website is poorly done, it can communicate the same sloppy message. To avoid this make sure your website is well designed, with vivid graphics and is easily navigable.

    Longing for More

    When you meet a prospective customer at a social event and they ask “So what do you do?”, you should be prepared to give them a brief 30-second statement about your businesses or brand. This should be designed to get the customer to say, “Tell me more.” The same holds true for websites. In addition to the basic “contact us” tab on your website, include customer testimonials, blogs, case studies or special offers. Even better; provide guests on your website the opportunity to engage with your brand on social media. (See this blog on creating and maintaining brand consistency on social media.)

    Getting Started or Starting Over

    If after reading this, you may feel compelled to start, overhaul, rebrand or just tweak your website, but are overwhelmed with the time or talent commitment it will take to complete this task, don’t be. If you are starting over and want to design a website yourself, web design companies such as WordPress or GoDaddy are very user friendly. If, however, you think you want a professional to design or redesign your website, Contact Us. We have all the tools necessary to make your brand stand out on the web and get results. Then you have the Internet presence to make a positive first impression.

    Best Web Design Agencies of 2020 according to Web Design Agency Rating Platform[/vc_column_text][/vc_column][/vc_row]

  • Tradeshow Marketing and Branding

    Tradeshow Marketing and Branding

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    STAND OUT IN THE CROWD
    BEFORE, DURING, AND AFTER

    A routine business development effort is participation in trade shows where many small businesses use this tactic to generate prospects. One positive side of the trade show equation is that it can be a terrific way to give your brand and business the exposure it needs. On the other side of the equation, trade shows can be very expensive! With the understanding that you have picked the right trade show for your business, here are tips to help you make the most of your trade show dollar.

    Marketing and Branding Before the Show

    Creating brand awareness before customers walk onto the trade show floor is essential. Most trade shows, for an extra fee, allow you to market to customers before the show. Plan these well in advance and you’ll be off to a good start before the show begins. Pre-show marketing can be done in several ways: sending customized emails and mailers to prospects, placing pop up or banner ads on the trade show website, and setting appointments at specific times at the trade show along with promoting your brand on social media using intriguing posts and including trade show appropriate hash-tags.

    Marketing and Branding During the Show

    It’s the moment you have been anticipating for months. You’ve done all the pre-show marketing and now it’s day one of the show. An announcement over the loudspeaker comes across of “the trade show is now open.” You eagerly anticipate customers flocking to your booth. There are numerous ways to draw them to your booth. Sponsorships are one method. The type of sponsorships available vary from show to show. Some will allow you to purchase floor decals, aisle banners, sponsor coffee breaks, lunches, evening events and educational sessions. Other options are audio visual presentations and announcements at the show. Taking advantage of these opportunities is necessary as is having an engaging and interactive booth. Interactive ideas can be games and giveaways. These ideas are well and good and a good start to attract prospects. The biggest emphasis; however, needs to be the personal connection at the booth. Represent yourself professionally, enthusiastically, and genuinely. It’s important to keep a smile on your face and interact with each customer or prospect.

    Marketing and Branding After the Show

    Post-show marketing is often the most forgotten element in trade show marketing and branding. It’s easy to lapse in this area because trade shows can be exhausting, but it’s not excusable. Some trade shows last two to four days and when it’s over you find yourself anxious to get back to the regular work routine. Proper post-marketing means you must follow up with each prospect that stopped by your booth. It’s highly recommended to send mailers after the show. For the prospects who wanted general information on your company, a post-card may be appropriate. The more specific the need of the customer or prospect, it demands a more specific follow up. Sending follow-up letters, emails, or placing phone calls are all sufficient. Last, be sure to record your visitor contact information in a centralized database and be sure to stay in touch with them on a regular basis so the prospect of today, becomes a customer tomorrow.

    Need Help?

    Still overwhelmed at the thought trade show marketing? Serff Creative Group, Inc. has more than 18 years of experience in trade show marketing. We’ve helped hundreds of our customers create a proper strategy and increase their revenues and customer base.

    [/vc_column_text][us_btn label=”Contact Us, we’d enjoy helping you!” link=”url:http%3A%2F%2Fwww.serffcreative.com%2FneW_5ite%2Fgraphic-design-agencies%2F|||” style=”3″][/vc_column][/vc_row]