E-Commerce Revolution

Category: Website

  • 5 Steps to Improving Customer Engagement with Your Homepage Design

    5 Steps to Improving Customer Engagement with Your Homepage Design

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    You have built your company website with great expectations and aspirations.

    Many companies miss the mark when it comes to engaging their customers – especially on their homepage. You only have seconds to grab their attention before they move onto a competitor’s website. You need to be strategic on how you are speaking to that prospective customer effectively.

    Here are five steps to get your home page updated to target your customer more effectively.

    1. The Header Area

    This is the first impression that someone sees – Your logo, website navigation, and your contact information. It all needs to be in this area. The navigation should have a proper breakdown of what you offer for services, about your company, and other valuable information in a simple way. 4 to 6 tabs should give it proper focus. If your site is rich in content, add additional pages as pull-down menus under each tab.You should also have an easy way to get in contact with you by phone or email. Or if your site is a service focused site, make it easy to signup for your service.

    2. The Slider and Main Message Area

    This area is where you can showcase your story, your brand, and how you attract their attention emotionally. Use dynamic photography to capture that emotion to draw them in. A headline message should be very focused on what you offer. Speak to a pain point or question that they may be asking themselves, how can they help me?

    3. Main Content Area

    Being very direct with your offerings. This is key to driving your customers deeper into your site. A simple and clean approach to your content will help them understand what you offer. Highlight your top 3 to 5 services with visual boxes or icons. Along with a brief explanation of what you offer in terms of how you will solve their needs.

    4. Call to Actions

    Drive the customer to contact you or offer a free product such as an ebook or whitepaper to show the value that you can bring to them. Building that trust is key to future business with prospective clients.

    5. Footer Area

    The lower section of the website is like a drawer of a desk or kitchen. Giving them ways to find the tools that you offer quickly. Listing your most recent blog posts, quick links to other pages in the site that are most valuable, an email signup for your newsletter, and contact information. This allows other ways to engage with your business.

    Your home page is your first impression of your business to your prospective client. Create ways to engage with them and draw them deeper into your site, along with ways to connect with you for future sales. Creating value and Brand loyalty through your offerings will grow trust, and in time, turn those browsers into future customers.[/vc_column_text][us_btn label=”View Some Examples of Our Client’s Websites” link=”url:%2Fweb-design-agency%2F|||” style=”5″ css=”.vc_custom_1564200968062{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_column_text]

    How is your business doing for your online presence and marketing? If you feel you are missing customers when they come to your site, give us a call to setup a free consultation to see how we can help you with your website.

    [/vc_column_text][us_btn label=”Contact Us to Setup a FREE Consultation Today” link=”url:%2Fgraphic-design-agencies%2F|||” style=”3″ css=”.vc_custom_1564194164896{margin-top: 20px !important;}”][/vc_column][/vc_row]

  • How to Achieve Results with Landing Pages

    How to Achieve Results with Landing Pages

    [vc_row][vc_column][vc_column_text]For business success, we know that a website needs to be uniquely branded. We easily recognize brands and some of those elements. Not as well-known are two website elements; the difference between home pages and landing pages. What is the difference? And why is it important to have effective home and landing pages? Before we answer that question, let’s define what they are.

    Home Page

    A home page is what viewers see when they first go to your website, i.e., serffcreative.com. The home page should be like the front entrance to your home. You want the entrance to your home and your company website to feel warm and inviting. Guests enter your home in just seconds. Studies show that on average, visitors to your website spend less than 10 seconds on the home page. So your home page needs to intrigue them enough to click to another part of your website.

    Landing Page

    A landing page is where viewers go to get more information on your company services or products. Additionally, it is a place where you can get more information about your prospect.

    What goes where?

    To clear up any confusion about what belongs where, effective home pages should have these elements:

    • A succinct, yet comprehensive overview of your business and its products and services
    • Inspiration for the visitor to go to another page to learn more about a product or service
    • Information about how to further connect with you: email, phone number, and social media links

    Landing pages, rather than having general information for your services, it should:

    • Receive traffic from other sources such as an email campaign, a downloadable case study, or ad
    • Achieve a specific goal
    • List targeted, individual services that prompt the user to take a specifically defined action
    • Focus on a single topic or offer and get right to the point
    • Prompt the user to want more information about the product or services your company offers.

    Are your pages successful?

    A good pass or fail test for a homepage is when a viewer, who knows nothing about you or your business, can view it for 10 seconds or less and give you basic information about it. Landing pages should be designed as a response page, which will pass or fail based on getting conversions. A good rule of thumb to indicate if your homepage is effective, are your analytics. Does it receive multiple clicks to your landing pages? You also want responses to your website ads and downloads to case studies.

    Use your Home Page and Landing Pages to your advantage

    An overwhelming majority of new customers use your webpage to first learn about your business. When that is effective, clicks to your landing pages are absolutely critical to your business success. Get the results you want with a great design.[/vc_column_text][us_btn label=”Contact Us Today for a Free Consultation!” link=”url:http%3A%2F%2Fwww.serffcreative.com%2FneW_5ite%2Fgraphic-design-agencies%2F|||” style=”3″][/vc_column][/vc_row]

  • Website Branding: First Impressions Count

    Website Branding: First Impressions Count

    [vc_row][vc_column][vc_column_text]In a business or personal setting, we all strive to make good first impressions. This is followed by lasting ones that we hope will develop into long-term business or personal relationships.A recent study indicated that it takes only one-tenth of a second to form first impressions about a person. Websites are perhaps judged even more quickly. To immediately catch the eyes of someone browsing your website, Serff Creative Group recommends the following:

    Branding, Graphics and Website Organization

    As mentioned in a previous blog, branding is the holistic approach you take to connect individuals to your company. It can be your physical brick-and-mortar or virtual storefront, the customer service people receive when they interact with your brand, social media sites and other customer-facing contact. Have you ever visited a business in-person and found that the customer service is bad, their brick and mortar location is disorganized, dirty, dull or dingy? If a website is poorly done, it can communicate the same sloppy message. To avoid this make sure your website is well designed, with vivid graphics and is easily navigable.

    Longing for More

    When you meet a prospective customer at a social event and they ask “So what do you do?”, you should be prepared to give them a brief 30-second statement about your businesses or brand. This should be designed to get the customer to say, “Tell me more.” The same holds true for websites. In addition to the basic “contact us” tab on your website, include customer testimonials, blogs, case studies or special offers. Even better; provide guests on your website the opportunity to engage with your brand on social media. (See this blog on creating and maintaining brand consistency on social media.)

    Getting Started or Starting Over

    If after reading this, you may feel compelled to start, overhaul, rebrand or just tweak your website, but are overwhelmed with the time or talent commitment it will take to complete this task, don’t be. If you are starting over and want to design a website yourself, web design companies such as WordPress or GoDaddy are very user friendly. If, however, you think you want a professional to design or redesign your website, Contact Us. We have all the tools necessary to make your brand stand out on the web and get results. Then you have the Internet presence to make a positive first impression.

    Best Web Design Agencies of 2020 according to Web Design Agency Rating Platform[/vc_column_text][/vc_column][/vc_row]

  • Called to Protect Properties Against Wildfires

    Called to Protect Properties Against Wildfires

    Colorado FireBreak is a company who are passionate about offering an innovative fire protection systems to cover your home and property in the event of a wildfire. (more…)

  • Is your site ready to compete in the mobile market?

    Is your site ready to compete in the mobile market?

    [vc_row][vc_column][vc_column_text]So, you have a great looking site and have worked hard to gain visibility on the web. You don’t live under a rock and have noticed that the world around you are all on their smartphones. How do we take advantage of the shifting market and what aspects are important to creating an engaging mobile site?

    • The Impact of Bounce Rate
      Though you may have a stellar website, if it does not function well on a mobile device, your bounce rate will significantly drop your Google standings. Google sees this as your site not delivering relevant material to the user and therefore drops your rating. A responsive designed website stops this problem in its tracks by offering all of the same great content that your site has to offer across all channels of viewing.

    (more…)