Category: Marketing

Time to Evaluate Your Business?

Where do you feel you stand in the marketplace as a viable brand with the services and products you offer? Do your customers understand and see value of working with your company? Your branding should reflect your vision and passion of your company.

If your business is doing well, have you seen areas where you could improve your efforts in your brand awareness to attract more business?

A periodic review of your business branding is key to its success. To help your brand get or maintain focus, here is a 10-point assessment to help your brand stand the test of time.

1. Concept: What is your business and what niche does it serve?
2. Vision: Who are you as a company and what are you striving to become? Do you have a definite direction of where you are going?
3. Values: What core principles does your brand stand for?
4. Expression: What characterizes the way you sell and provide your services to the market?
5. Differentiation: How is your brand unique? What makes you stand out from other companies? Is it the customer service you provide? Or is it the way you offer your services and the impact your services create for your customer?
6. Promise: What needs, desires and hopes does your brand give to create satisfaction for your customers?
7. Solution: What issues does your brand solve? How can you make a difference in other company and individual’s lives?
8. Benefit: What are your core strengths and advantages that you offer to prospective and current clients?
9. Position: How is your brand compared to your competitor’s brand perceived in the marketplace? Are you in the shadows or standing out from the competition?
10. Motivation: What compels people to purchase and use your brand’s products and services?

When you consider all of the above ask yourself if you are in line with a strong brand or are you making assumptions in hopes of hitting the mark?

To understand how your brand is recognized in the marketplace, you need to know these answers so you are able to continually grow your business. We hope this sparked some thought on how this represents your brand in the perception, performance and delivery for your brand to your end customer.

If you are not confident in the direction or have a good understanding of these areas, contact us to see how we can help improve your brand awareness within your industry.

We Want to See You Succeed.

We help businesses like you grow and succeed in your business and brand.

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Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Below are some of the benefits of a professionally designed logo and identity system:

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Personality begins where comparison ends – Karl Lagerfeld

As a business, how many times have you looked at your competition and tried to set yourself apart? We do it all the time; we see an ad in a magazine, a commercial on TV and think “Oh, that’s good. We should do something like that.” The trouble is, we are constantly striving to be like the competition. If we take a step back, we will find that harnessing what makes us unique is what will set us apart. Finding our distinct personality and letting it shine will help our business soar.

The Five Peaks Capital Group is a financial group that focuses on wealth management strategies. They were seeking to improve their presence in the Rocky Mountain region, deepen their company brand and showcase their expertise in a different way. The Serff Creative team went to work by looking for the traits of their unique personality and figured out how to effectively enhance and communicate them to their clients.

Jill Lewis at Integrated Writing strategically developed the content and messaging. She zeroed in on the companies strengths and highlighted their services to speak directly to their ideal client. The written content encompassed their services in a succinct and powerful way.

Nothing speaks more quickly to a prospective client than visual branding. We were able to gain exclusive access to a Denver rooftop with a stellar view of their downtown location, and the unmistakable Union Station sign in the background. Our longtime partner Randy Parietti with William Swartz Photography used this background to capture timeless headshots of the Five Peaks team. These photos tell the story of the roots of the company and celebrate the future of their new offices that points to where they’re headed!

With the definitive messaging and distinguished photos in place, it was time to pull it all together. We created a pocket folder to hold the developed Five Peaks brand. These are personally handed to clients and confidently paints the picture of what makes them stand out from the rest.

Would you like to showcase what makes you unique?[/vc_column_text][us_btn label=”Contact us for a Free Consultation” link=”url:http%3A%2F%2Fwww.serffcreative.com%2FneW_5ite%2Fgraphic-design-agencies%2F|||” style=”3″][/vc_column][/vc_row]

A large part of any business is building trust and deepening relationships.
Your business goes beyond being successful when a genuine relationship is formed and is tended to regularly. This is where customer loyalty flourishes. Customers return to where they feel connected, respected and appreciated. See our Tips on How to Deepen Your Customer Relationships.

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